Thursday, March 13, 2014

Why I Love YouTube Beauty Gurus

I'm not a makeup freak by any means. As a matter of fact, this is the entirety of my makeup collection. My dress collection is much more embarrassing (or awesome!).

I know I'm late to the party on this. However, over the past 6 weeks or so, after having stumbled upon Grav3yard girl's YouTube channel during a Dereck and Kay Show broadcast, I have been obsessively watching YouTube "Beauty Gurus" talk about makeup, hair products, beauty products, etc. I wasn't sure why I became so fascinated with the entire phenomenon. All I knew, is that I could watch them all day and I knew I wasn't the only one. Grav3yard girl has over TWO MILLION subscribers alone. TWO MILLION. This blog at current has 91 followers, which is a drop in the internet bucket. Why had I become so fascinated with these girls when I didn't even care that much about makeup? Here's what I figured out:
  1. I don't have any sisters: Growing up a military brat, I got shuffled around the world and by the time I got to high school, I was much more concerned with "being serious" than I was about makeup. Most of my makeup experience had to do with Stage Makeup and that was boring (and gross). I didn't care about it in college, and I didn't care about it in graduate school and I cared even LESS about it in my entire 20s and early 30s. I have one really girly, stylish friend and I only get to go to Sephora with her about twice a year. When I do, we spend an hour or more in there and it's very satisfying. Watching these videos is like having a really stylish, girly friend any time you want.
  2. Someone else gets to spend money (or get it for free in some cases). It's no secret that some of these girls make their living off of YouTube Videos which fascinates me. High-end cosmetic products are INCREDIBLY EXPENSIVE. In 2011, I impulsively bought a super-overpriced YSL Eyeshadow Palette that I honestly wish I had returned. The colors don't work with my skintone and the eye shadows kind of suck. Now, if I'm thinking about buying something, I just look it up on YouTube, watch some reviews and try it in the store before I buy. No regrets. That being said, a lot of these YouTube Beauty Gurus get sent products for promotional purposes, but that doesn't bother me. It's Retail Therapy without the spending money part.
  3. The-Behind-The-Scenes Catiness & Scandals: Admit like a good internet scandal. YOU DO. Back in the day when the Anthropologie Blog Community Anthroholic Scandal happened, I could NOT stop reading message boards and posts. When girls are involved in something, you can almost guarantee that there will be some kind of drama and there is no shortage of interesting controversy revolving around these YouTube Channels. I think most of it comes from a mean, jealous place, so I won't place any links here, but it does make for an interesting contrast. I have great admiration for anyone who has found a way to monetize their hobby. I'd say, "You Go, Girl!" but that's so 90s...
  4. It's Light and Fluffy: I spend the majority of the day worried about stuff. I'm a worrier and most of the time, I'm worried about pretty serious stuff. Almost the entirety of 2014, I have been quite worried about my kitty cat, who has had some serious health problems. Watching someone talk about mascara for 10 minutes will make me forget about worrying for a little bit and maybe even cheer me up.
I don't know how long this phenomenon will continue to be popular on YouTube, but I'm loving it. I think I'm also fascinated by the "Anyone-Can-Be-A-Star" thing. It also does, unfortunately also make me want to buy stuff, which is BAD. I'd be interested to talk to a few of these girls about their experience! In the meantime, I'm entertained. Anyone else watch these videos in their spare time too?