Product Review: Tarteist Clay Paint Liner

Having discovered the wonder of cream eyeliner this year, this product intrigued me. It was in a tube and came with a really nice looking brush. For those of you who don't know...gel or cream eyeliner typically comes in a glass pot that you use with a brush and you can apply it to your top eyelash line or anywhere really. Even your waterline, just be careful. There are some pretty good gel eyeliners at the drugstore, L'Oreal makes a lovely one as well as Milani and Maybelline. Benefit makes one in a pen form which is...not good. But I digress...

Tarte is one of my favorite high-end cosmetic brands. If you are a regular reader of this blog, you already know how I feel about the Amazonian Clay 12-Hour Blushes. The Tarteist Clay Paint Liner is a cream liner in a tube. It comes with a very nice angled eyeliner brush, which is a very nice bonus. The brush is quite nice and I think Tarte is terrific for giving the brush with the product. This claims to be a waterproof cream liner, that wears for 12 hours. Tarte is really pushing that 12 hour time period, aren't they? It retails for $24 available at both Sephora and the Tarte Website.

The tube delivery system is really different and innovative. I found this to be a very sanitary way to use the product, provided that you don't squeeze out a ton of product on the easel.

Tarteist Clay Eyeliner and the included angled eyeliner brush

Product with the cap off

Squeeze the tube and a little bit comes out and you can work on your little eyeliner easel!

Hand swatches. It dries completely matte.

The angled brush that comes with the liner is really nice! There were a lot of reviews on the Sephora website that stated the brush didn't allow for a lot of accuracy, but I actually found the tip to be very precise. I was able to get a thin line at both ends of my liner and was able to build up the line in the middle. 

The product itself is quite liquidy for a cream liner. The liners that come in a pot are solid (but creamy, like peanut butter?) and this is most definitely a liquid. However, it is very creamy and is easy to pick up on the brush. It smoothed on to my lash line without tugging and very smoothly. Because it is so liquidy, it is not as opaque as a solid gel liner. If you let the liner dry a bit and go over it again, you will find it's very black and dries completely matte.

Once it sets (I left it alone for about 10 minutes), it is pretty much waterproof as it claims. I was able to smudge a bit of it off on my hand when I rubbed it. I am hardly ever doing this to my eye area so this didn't concern me. Did it wear 12 hours? Not sure...I wore it for about 9 hours and it was fine. At the end of the day, it was easy to remove with an oily eye makeup remover. But it doesn't come off easily with soap and water or facial cleanser. It's pretty waterproof...but you can smudge it.

The eyeliner applied on my top lid only

A view of both eyes done! I'm also wearing Tarte Amazonian Clay blush in Blushing Bride and LipSurgence Lip Tint in Moody!

The Verdict: If you are a fan of gel or cream eyeliners...give this a try! It's a decent size for what it is and it comes with a really great brush that I'm happy to have in my collection.

Pros: Cool product delivery method, Comes with a brush, sanitary, matte, easy to apply, decent black pigmentation, waterproof, long-lasting

Cons: Liquid-like texture affects the opacity of the liner, not totally smudge proof

As I'm writing this review, this eyeliner is sold out on both Sephora's website and Tarte's website! Why do you think it's so popular? Do you want to try this? What is your favorite gel liner? Tell me in the comments!